about david
I turn creative ideas into business impact - For brands that want to mean something, not just sell something.
what i do
I build creative strategies that drive real business outcomes. Over 15 years, I've led cross-functional teams of 100+ people, partnered with global brands across continents, and created campaigns that won Cannes Lions while delivering measurable ROI.
My work sits at the intersection of insight, creativity, and platform thinking—translating complex briefs into scalable solutions that connect brands to people in moments that matter.
how i work
I believe great creative work starts with understanding. Understanding the audience, the platform, the cultural moment, and the business objective. From there, it's about bridging the gap between what could be and what needs to be—bringing creative ambition and commercial reality into the same conversation. Whether I’m shaping strategy, directing a global team, or collaborating with C-suite leaders, I start by inspiring belief in what’s possible—and then turn that vision into a tangible reality.
background
I've built my career across Latin America, the U.S., and beyond—from leading production at Patria and Sangre to creative copywriting at Young & Rubicam in New York, to business leadership roles as CCO of Glucom and CEO of Fortunia. Along the way, I earned a Master's in Creativity from Miami Ad School and continued expanding my business acumen with a Finance Diploma. My work has been recognized with multiple Cannes Lions, but what I'm most proud of is the teams I've built, the partnerships I've forged, and the business impact we've created together. Highlights include producing a music video for Calle 13—one of Latin America's most iconic bands—that has garnered over 240 million views, demonstrating the power of culturally resonant storytelling at scale.